After seven rocky years, the company's assets will be sold to Dazzle, a new AI firm that Mayer founded. Sunshine cofounder and CEO Marissa Mayer speaks at TechCrunch Disrupt in San Francisco in 2023. Sunshine, the consumer AI startup founded by former Yahoo CEO Marissa Mayer in 2018, has seen brighter days. The small startup is shutting down, and its assets are being sold to a new entity incorporated by Mayer called Dazzle, according to an email viewed by WIRED. Mayer sent the email to Sunshine shareholders on September 17, informing them that Dazzle has officially incorporated and is ready to acquire Sunshine's holdings.

Your new app uses the power of artificial intelligence to ensure your contact list is always complete and up-to-date.

When Marissa Mayer decided to start her own company, after nearly five years as Yahoo's CEO and 13 years at Google, she turned to her rolodex of contacts. For a startup in its early stages, success often has less to do with what you're building than who is building it. And Mayer, one of Silicon Valley's marquee names, had a lot of numbers she could call. There are over 14,000 people stored in her iPhone. So it's not surprising that Mayer assembled a fine team at Lumi Labs.